What are the benefits of using a keyword research tool?

One of the most important steps in any marketing plan is keyword research. Without this critical step, it is impossible to create an effective search engine optimization (SEO) campaign. While there are manual tactics for keyword research, such as using the Google AdWords Keyword Planner, the process can be made easier and more efficient by investing in a keyword research tool. Here are some of the key benefits of using a keyword research tool:

1. Comprehensive Analysis – Advanced keyword research tools offer comprehensive analysis that go beyond basic metrics like search volume and competition rating. Some tools monitor volatility and suggested bid levels, allowing you to make adjustments in your campaigns quickly and optimize your budget. Others provide deeper insight into consumer intent behind certain queries, so you're able to better tailor your content or ads.

2. Time Savings – Manual keyword research can be time consuming and tedious. Averting the process to a focused keyword research tool can save you significant time and effort so that it will not interfere with other tasks related to running a successful website or blog.

3. Automated Reporting – Having up-to-date information about your campaigns is essential for staying competitive in this market, yet it can be hard to stay on top of changes without automated reporting features from a tool like Wordtracker or SEMRush. Reports about search campaigns allow you to make quick adjustments when necessary and keep track of what's working and what isn't.

4. Easier Tracking – As mentioned before, automation will free up time spent on manual labor, but they also make tracking keywords easier throughout an entire campaign lifecycle. Many tools provide options such as filters and labels—which let you easily segment your data—as well as customization capabilities that allow users to create bespoke reports tailored specifically for their organization's needs.